What to Share with your Facebook Fans: Product, Process, People, Place
Your Facebook page is up. You have a nice cover photo of the vineyards. Your logo fits neatly into the profile picture box. Hours, location, website – check! Now what? Many companies hesitate at this point, not knowing what to share with their Facebook fans. What will they relate to and how do you get them to be interested in what you have to say? Coming up with
creative content for your wine social media marketing is the biggest challenge I see for companies. You want to not only inform your Facebook fans about your product, but also engage with them to build a relationship. Here I have focused on four subject matters that directly relate to the wine industry that will help you get the ball rolling on coming up with creative social media content. I always suggest a visual with your Facebook posts to help quickly engage your Facebook fans.
Product might be the most obvious subject matter of this bunch. Your business objective is to make money by selling your product: Wine! So share your product with your customers often. If you are like most wineries, you have a variety of different types of wine, each offering the customer something unique. This fact alone gives you numerous starting points for informing your fans about your product. Tell your customers about your wines, but also engage them with your product.