Winery Marketing: Facebook 20 Minutes a Week
By Courtney Holmes
For me, the most stressful tasks are the ones where I don't have a plan. If I don't know what is expected of me or what comes next I become overwhelmed and, to tell you the truth - I procrastinate. But if I can lay out a simple plan for myself - I just do it. And learn from my mistakes along the way and make adjustments so they don't happen again. It is called persisitance and it is how dreams become reality.
So I have laid out a plan for you and your winery's Facebook marketing. Make adjustments where you like. Make it more personal and tweak it so it fits your needs and winery marketing plan. Learn from mistakes and have fun while doing it.
Winery Facebook Planning
Know what you are going to post for everyday of the week.. Have a theme for each day of the week and be consistant with that theme week after week. Here are some examples.
Post a Picture for this weekend's wine tastings. This means planning ahead. Make sure one person on shift is responsible for capturing 1 - 3 photos from the weekend. Could be of wine tasters enjoying themselves. It could be spontanious moment that you were able to capture - like a picture of a dog that came with one of your visitors.
Ask your fans a question. It could be their opinion on a new label design. Or ask them what is their favorite varietal. The possibilities are endless.
Share an image of a mime - you know, those images that have a funny statement on the picture. Do a Google image search and search "wine funny" or "wine witty" and see what pops up. Save that image and schedule it post to your Facebook timeline.
Promote a wine, your wine club or an event. It is important that you don't forget that you are selling a product, as well as engaging a community.
If your winery is commited to a cause or non-profit, make Friday your day to spotlight that cause or show what your winery is doing to help that cause.
Weekends are often the time for planning your week's meals and grocery shopping. Make this your day to share a recipe that pairs well with your wines. No need to write and publish the recipe. Search on sites like allrecipes.com and share a link that goes to the recipe.
Use this time to spotlight your team. Your enthusium and passion for your wine is why they love visiting your winery. Make them feel a part of your community - cheer on a teammate, share photos of you making the wine, bottling it and more.
How to Post your Facebook Posts in Advance.
It really depends on your personal preference. We used to use Hootesuite to manage our clients' posts. Hootesuite is great because you can schedule all of your social media posts - Facebook, Google+, Twitter, and many more. Hootesuite is free as long as you don't have multiple users.
The other option is to post directly to Facebook, but schedule the posts to publish at a later date. When you go to type the status update into your winery's Facebook Page, you will see an clock icon appear below your text. Click on that icon to pick the date and time for your update to posts.