5 Ways to Improve Your Wine Facebook Marketing with a Cover Photo
By Courtney Holmes
5 Ways to Improve Your Winery's Facebook Cover Photo.
Facebook’s (FB) cover photo is more than just a simple backdrop to a casual profile photo. If you Google “creative Facebook cover photos”, you’ll see what’s out there & how the competition is utilizing the optional creativity that cover photos provide.
Unwittingly, some users waste the space of what could otherwise be a nice welcome to potential customers, something that would grab the attention of your viewers for more than just a second, perhaps get them to hang around on the page longer and even better, follow up on a call to action. Let’s take a look at some improvements that you may be able to make right away.
1. Make Profile Picture the Main Focus.
Your profile picture is not only just seen on your profile accompanied with your cover photo, but independently, hanging there all by itself with every post you make. Because of this, your profile picture is more important than your cover photo as it will be seen all over FB with every move you make on yours or your friend's timeline.
Use a very relevant profile picture, such as your company’s logo or other easily identifiable mark that represents you.
2. Be Creative with Your Cover Photo.
This is a canvas that is open & waiting for your company to express itself. It can be a simple yet elegant shot of your winery, or a creative interaction with the profile picture itself.
Beware of things such as double imagery. Placing the same photo in both your cover photo & profile picture can be unappealing, especially if it’s a picture more suited as a backdrop to your profile picture. This can result in a lackluster feel to your page that will make people scroll past it rather than hang around & observe the information that surrounds it.
3. Pick a Profile Picture that Compliments Your Cover Photo.
Some of the most intriguing cover photos interact with their profile pictures. This can be done in many ways & is definitely worth experimenting with. Try to think of this additional space as advertising real estate. It not only adds a visual boost of interest, but it's also an area to inform your visitors of upcoming events, deals, etc.
A good example of a profile picture accompanying a cover photo is Le Crema Winery .They have a profile picture that can be viewed by itself in future timeline posts, yet compliments their cover photo by way of giving the viewer a close-up of what they see in the cover photo.
Halewood Winery Outlet place's their logo (which is bottles stacked on their sides), under their cover photo that shows the necks of multiple bottles of wine, clearly complimenting their cover.
4. Use Humor & Clever Arrangement.
Not every cover photo/profile picture combination has to be a straight-forward logo representation of your company. Don’t be afraid to use a little humor or a clever idea to boost the personality of the cover. Saint Clair Family Estate uses their wine label as their profile picture & their cover becomes the rest of the bottle of wine.
5. Correct Measurements.
There have actually been a few different FB cover photo sizes in the past few years. One size that currently works well is 851x315. This may need to be adjusted to fit your imagery accordingly. It’s best to play around with it by uploading your basic concept, see how it looks on your profile, then upload a new one after a few changes (if needed).
For the profile picture, the current size is 180x180, which will show up as 160x160 once the border is accounted for. If you want it to interact with the cover photo, again, it may need to be experimented with to get the desired effect. The current measurements can be found at https://www.facebook.com/CoverPhotoSize .
There are multiple sources that can give you tutorials & measurements online, but sometimes its best to have professional help to get the desired effect & message across to your customers.
If you need assistance with your FB cover photo, Talk Is Sheep Marketing will gladly help you reach a creative solution that represents your brand!