Winery Social Media - 5 Topics to Post to Your Facebook Page
By Courtney Holmes
The key to winery social media success is to stay consistent and keep up-to-date with your fans by posting comments about your winery. It's easy to open a page and be committed to it for a while, but then feeling it's too time consuming, or getting stumped with writers block, you begin to slowly drift away and hope that the page is running itself. We previously posted a blog about a program we offer, where you can effectively spend 20 minutes a week on Facebook promoting your winery to your customers and now we have a plan to help you utilize those 20 minutes by engaging those clients with 5 Great Topics to Post to Your Facebook Page.
Post about Your Winery Production
Club and potential club members will go to your Facebook page as outsiders looking in. They're fans of your winery and they want to know what's happening on the inside, they'll be curious about what you're up to. Give them visual access to the inside of your winery by posting pictures about:
- Changes or improvements of your vineyard
- Harvest Season
- Winemaking process
Promote an Event
I can't remember the last time I got an actual paper invitation in the mail. All of my invitations come electronically anymore. If you want to build wine club memberships, generate a guest list or interest to an upcoming event, or discuss a post event, upload it to Facebook. Share photos and posts of:
- A venue you're going to that may be outside of your winery
- Internal events that are coming up
- Post internal events
- Release of a new vintage
- A special wine tasting
- A successful cooking class
Promoting your team is a good way for club members or potential members to get to know the faces of your winery. It's always a good idea to feature the staff members of your business and to highlight their successes. Post pictures of your wine-makers, vineyard managers, tasting managers etc. in action. This is a fun little way to be personable with customers and to give them a glimpse into the day-to-day activities of your winery family.
Promote Your Product
Promoting your product might seem like the no brainer post that should be on your Facebook page, but remeber that there needs to be a balance. Your wine is why people go to your winery and visit your page. Your wine is why you have club members; your wine is why people know who you are, but Facebook is also about being social. If you constantly post about your product and thats it, people will get bored of your site. There should be a healthy 20/80 balance of product promoting and social engagement. For the 20% of the time promoting your wine, start discussions or post information about:
- An award winning wine
- A wine that received great ratings
- New varietals and labels
- Foods that pair well with your wine
- Packages or deals when selling your wine
With FB it's not so important the number of likes you have, but its how you engage with your fans and how they interact with your page. To get your members more involved in your Facebook page, involve them in conversations and discussions.
- Post on general wine topics
- Discuss varietal styles
- Wine storage
- Wine History
Once a week, post an intriguing question that you were asked by a fellow wino, or post an interesting blog, or article you read and ask your members to discuss it and get their opinions. This is a great way to get your members involved and even the most experienced wine-maker can be surprised of the information or new ideas they'll learn.