Wine Label Designer Notes and News for the Week
By Courtney Holmes
We love love our new Hubspot social listening tool. It has really opened up so many opportunites to connect with people on Twitter. We set up a simple search term to pick up anyone who mentions "wine label" on Twitter and discovered that random people are taking photos of wine label designs and providing insightful comments that help us get in the mind of the consumer. We will be launching our wine label designer services later this year and find this a great way to do research. We also thought, why not share this insight each week with our readers. So here we go:
Week in Wine Label Tweets
Matt Miller from Food Ergo Love put together these 3 fanastic blog posts about how to read a wine label. So far he has broken the articles up into three parts:
How to Read a Bordeaux Wine Label
How to Read a Chianti Wine Label
How to Read a Rioja Wine Label
While you may be an expert on how to read wine labels, your fans may not be. Share this on your Facebook and Tweeter feeds and let us know how well received it is!
As Designers we loved this blog post, 8 Eye-Catching Wine Labels from Aspen. These designs really touch the designers heart - but would it capture the volume of consumers you are trying to reach? In our perspective, we see this reaching a very urban 20 - 50 year old demographic. What are your thoughts (tweet us at @talkingsheep or comment below)?
From the Design Float Blog this week, 45 Series of Unusual Wine Label Designs. This series of wine labels is similar the last link but, for some reason, we feel like they will withstand the test of time. The fonts, textures and colors seemed less trending. Assuming these wine brands want longevity, we feel they made better design choices.
Romantic Art, Original Art Wine Label reminds us of the days when labels and all marketing materials were made from hand. The author does a great job of showing us the hard and dirty work of painting a label with watercolors and pure creativity. There is no "Undo" button in his technique. We applaud Simon Brushfield.
Sloshed , Maybe We Should be Judging Wine by their Labels, was by far my favorite link shared on Twitter this week. I know it is unfair, but you have to wonder if his "stereotypes" of wines with particular labels have validity. I appreciated it because it really pinpointed trends that wineries should definitely avoid when creating their wine labels. No one wants to be a cliche.
And now for the not so fun stuff - legalese. This article, New Brand Launches-Client Gets Sued!, is a winery owner's worst nightmare. You launch and build your brand only to get sued by the unregistered senior user. What are your rights, and what to do?
Tweet: "My wine pairing abilities rely solely on the cuteness of the wine label "
@rogercortes "Binomi Wine label D.O. Pla de Bages by Roger Cortés, via Behance"
@stephenhallny "Wine label that Stephen designed for new Chardonnay for Fulcrum Wines."
@artisan_mag "Cloth wine label "
@vintrospective "May be the best wine label ever! "
Funny and clever! label!!!! "
@: "My favourite wine label of 2013! Plus its a Spanish Viognier, very excited to try. Anyone had this one?"
@MUM2EJ "Ha ha love this warning on the back of a wine label, very funny"
@JudyFarelo "decide if I find this wine label funny or disturbing"