Press Release: Wine Marketing Agency Expands with New Services
By Courtney Holmes
Sacramento's marketing and design firm, Talk is Sheep Marketing, lauched their wine label design services this week. Their first design has been submitted as a Facebook contest entry for a wine label design for Powell Village Winery in Ohio. Participants may vote for the best design here.
Direct to Consumer Sales on a Rise for the Wine Industry
The wine industry started to take a real turn in 2005 with the Supreme Court decision of Granholm v. Heald that disrupted the "three tier system" of distribution. States began to deregulate, allowing producers to sell directly to their consumers and ship from state to state.
In 2012, the volume of wine shipped from wineries increased 7.7% over 2011 to 3.18 million 9-liter cases. That is an 18% increase over 2010. The value of these shipments, $1.46 billion, represents a 10% increase over 2011 and a 24% increase over 2010 (Ship Compliant 2013 Annual Report).
This means that wineries have more control over how they market to their consumer. Wine packaging is the more traditional marketing but, now, website design, email marketing and social media can have a big impact on a wine producers ability to sell more wine directly to consumers.
This is why Talk is Sheep Marketing revised their business model from a marketing and design firm for Sacramento small businesses to a winery marketing and design firm.
All in One Wine Marketing Services
Talk is Sheep Marketing has seen success in redesigning winery websites from around the country - they are currently working with a Central Coast California winery, Williamette Valley winery in Oregon, a Stocton Urban Wine bar and a Wisconsin winery.
With their expansion into label design services they hope to be the go-to source for marketing for all their wine clients' design needs. Instead of having to work with different design firms for print and digital, wineries can work with one company so that they don't lose brand strategy. This typical in the wine industry marketing and design landscape.
Talk is Sheep Marketing also provides local search optimization, email marketing and social media training for wineries.